Goldshell factory reset problems

I’m having problems factory resetting my box. I hold the button down for 10 seconds or more and it does nothing. Anyone no a fix or how to force it to reset. Keep in mind I cant access Goldshell setup menu for some reason still.

Are you holding down the button that sticks out or the recessed button below the red led towards the top that you need something like a pen to get to? @pnipper

Below the light. It doesn’t do anything :rage:WiFi still not showing up either